What to do if your prospects don’t post

Just because your prospects aren’t posting doesn’t mean they’re unreachable

Out of the millions of accounts on LinkedIn, only around 1% of them share posts. From a content strategy perspective, that’s an encouraging figure. It’s less accounts for your content to fight through on its journey to your audience. However, it’s not the best statistic for your LinkedIn sales strategy. 

A key element of Social Selling on LinkedIn is eng…