Wearing two hats on LinkedIn: Should I create a second profile?

I get asked this question in almost every workshop I run.

I get asked this question in almost every workshop I run.

It goes like this:

“I have two different services for completely different target markets, should I have two LinkedIn profiles?”

It’s not uncommon for someone to have two different roles these days. You could be full-time and have a side hustle, have two different businesses or two different jobs.

So…