On LinkedIn, you should be doing all you can to establish yourself as a trusted authority figure. But, there is someone your prospects are always going to trust more, a source they will be more likely to listen to…
Their peers.
However, there is a way to work this to your advantage: leveraging social proof.
What is social proof?
Social proof is a powerful tool in your social selling arsenal - once you know how to use it. It doesn’t have anything to do with being unable to make our own decisions, but we all appreciate guidance from people who have been there and got the t-shirt.
When you’re asking people to invest in your business or services, you need to prove to them that it’s going to be worth the time and money they put in. Of course, you’re going to boast the benefits - that’s why your prospects (and you) will benefit from hearing it from a third party.
Examples of social proof
Reviews & Testimonials: What is the number one thing that stops us from making any decision? Doubt. Customer reviews and testimonials will eliminate this doubt for your prospects. Showcasing customer feedback like this on your website and across your social media channels will strengthen the credibility of your business/service.
Followers & Engagement: Now look, followers and views aren’t everything. It’s totally possible to create a thriving brand and social media presence without going viral. However, there is a way to use your followers and engagement to further connect with your target audience. While the numbers will add credibility to your offers (people must be following and engaging with you for a reason), you can also share these metrics to thank those who have supported you so far and create a deeper connection with your network.
Awards & Recognition: Just like reviews and testimonials, industry awards and recognition should be displayed on your website and throughout your social media posts. It has nothing to do with boasting and everything to do with backing up the promise you’re claiming to deliver for your prospects. What’s more credible than being rewarded for the work you do or being spoken about by your peers?
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