I'm fed up, why won't this [expletive] business just grow!
You don't want to know how many times I have heard this.
You don't want to know how many times I have heard this.
A typical MD or CEO and their frustrations have reached the point of "I don't care what we have to do, we have to do just do it!"
For most businesses the frustration is caused by a lack of focus in three areas, the strategy, marketing activity and sales. These three areas have to work in unison for …
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