How to strengthen your personal brand on social media
Are you shouting into the social media void?
There are billions of people across various social media platforms, and within those billions are your prospects. The problem is that your content/profile is currently being pushed out to the wrong people or worse…the void. The void is an empty space where your content just floats without getting any engagement from your prospects or otherwise.
Refining your personal brand will keep you far from the void and whispering right into your prospect's ears - metaphorically speaking, of course.
So, how do you establish and maintain your personal brand?
Values and Mission
While you need to speak the native tongue of whatever social media platform you’re on (adapt your content for the platform), having a strong and recognisable personal brand is important.
It may sound obvious to keep your brand’s values at the forefront of everything you do but this is something that some let slide when it comes to social media. Even when you are not directly trying to sell to your audience, you still want your content to reflect what you believe in.
Social media is a great place for consumers to get to know you and what you have to offer on a personal level, something more relatable than an allusive business. Weave your values and mission into your social media voice, it will help you to come across as more authentic and genuine.
It can be beneficial to research topics that are trending but make those topics fit your brand’s voice and not vice versa. For example, if your social media voice is more of a humorous one then don’t suddenly start throwing business jargon at your audience. The sudden or constant changes will be off-putting and harder for an audience to relate to.
Take advantage of the more personal experience social media allows and use the time to share your journey, what you hope to accomplish and invite your audience to join you.
Brand Style
When people are scrolling through social media, you want your audience to be able to pick you out without even trying. It all comes back to consistency but this also goes for the images or articles you share.
There has to remain a common theme or style throughout your social media posts that makes you recognisable to your audience. Use keywords and phrases to help your audience find your content and know what to expect from you. If they understand the kind of posts you make then they are more likely to follow you to see more.
The main struggle of finding your voice on social media is being heard over all the other noise. Remember, you are not trying to connect with everyone on these platforms, the main focus is your audience. You already have a personal brand so you know what your audience wants and what they are used to seeing from you.
The trick is transferring this onto social media and giving your audience the chance to connect with the ‘heart’ of your business. It might sound cheesy but this is why people use social media in the first place.
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