How to leverage the Mere Exposure Effect to grow your business

Aug 27, 2023

∙ Paid

Ever wondered why a catchy jingle you heard just once gets stuck in your head?

Or why you gravitate towards brands you frequently see on social media?

That’s the power of the mere exposure effect at work.

In psychology, the mere exposure effect refers to the phenomenon where people tend to develop a preference for things si…

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