63 LinkedIn Tips that will help you win in 2024
63 tips you need to follow for LinkedIn success
FREE « 63 LinkedIn Tips to Help You Win on LinkedIn »
PAID « How to Make Your First £10k on LinkedIn »
If you've struggled with LinkedIn, you are not alone.
Influencers across the platforms declare "post great content" and promote the virtues of using social media to make money, but it’s easy to do that when you already have an audience. Getting the audience and growing it in the first place is another story.
Growth Titans is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
So, I'm going to give you some tips to help you make money and optimise your time online. If you like this article, go hit subscribe and you'll get tips every week.
All sales success on LinkedIn is from the profile - your company page is often just a validation tool for prospects to see you’re legit.
It's hard to sell multiple things to different prospects and focus on selling one thing to one audience.
Posts on LinkedIn that do well are consumed in 60 seconds or less. The majority of value is in the last 30 seconds.
It's easy to book a meeting with a prospect if they feel like you have made an effort to engage them meaningfully.
On average it takes 8 touchpoints to book a meeting with a prospect, very few prospects will respond to your first message.
The first goal of outreach is to get a reply, not get a meeting
The best times to DM prospects are early and late.
Write your messages like SMS / WhatsApp messages, they feel more relational.
62% of prospects view your profile before deciding to accept connects or respond to messages, so optimise your profile.
Your headline is pivotal for getting connection requests accepted or ignored. Add your value statement to your headline.
Don't be an a*shole in the comments, this will get shown to your first-degree networks.
If you want to get more reach and impressions, connect with people who engage with content - even if they aren't prospects.
Avoid creating content for yourself - you get great engagement, but usually from people who do what you do.
Chasing engagement is a fool’s game. Outbound engages with prospects and builds a network of interested people.
Post at least 3 times per week, one personal, one promotional and one topical.
Posting more than once per day can reduce your reach and visibility.
Posting more than 4 times in one day can harm your reach on future posts.
Polarising content can go viral, but it can also alienate clients and customers.
DMs to prospects work best when they are short and ask questions. Longer DMs get ignored.
Lots of hashtags look desperate and needy, use 3-5 max.
Use the Hashtags your audience is likely following, not hashtags about your post or topic.
Sending a voice message to a prospect on LinkedIn is more likely to be read.
Sending 1:1 Loom videos works better than texting if you want to book a meeting with a prospect.
Reposting your posts into industry groups can increase the visibility of your content.
Endorsements might seem weird but a third of recipients DM to say thank you for the endorsement... even when they don't know you.
Nobody remembers anything that happens on LinkedIn. After a few days, it's all forgotten. Remember that!
If you call or email prospects, use LinkedIn to 'warm up' prospects before you outreach.
If you want to use LinkedIn alongside other channels - always connect on LinkedIn first.
Engage with prospects 4-5 times before you ask for a meeting, the success rate is 3x higher.
Videos and Carousels work better than any other type of post.
Make your post assets taller, it makes them harder to scroll past.
The jester never becomes King. Don't play the fool for reach. Nobody buys from people who feel like a risk.
Personal brands are a combination of your topic, expertise, personality and consistency - expertise on its own isn't enough.
People buy results - if your results aren't clear people won't see the value.
It's hard to get leads from your content. If you want leads you need to focus your content on the buyer's motivations.
The most important metric is the number of calls booked - you need to have a strong and clear call to action to get more calls.
Asking questions will get you more comments on your posts.
Actionable content will get you more followers and authority than educational or promotional content.
Sales Navigator will help you find more active prospects. Focusing on active prospects will get you more success.
Use your featured section to post testimonials and case studies, as people connect a % will check them out.
The longer you are connected, the more likely a prospect will respond to your outreach.
Sales Navigator's buying intent will score your target accounts and tell you who is showing interest. It's pretty accurate and effective.
Each week Sales Navigator gives you 100 recommended leads, outreach to them with a short and focused message.
LinkedIn blocks repetitive outreach - it blocks your message and tells recipients it is malicious or spam.
Hosting Live Events on LinkedIn builds a deeper connection with your prospects and increases your authority.
You need 100 followers on your company page to get access to advanced features.
You can write posts for your team to share on the company page under recommended content.
Sharing external links too often can reduce your content's visibility
Sharing breaking news or trending stories can increase the visibility of your future posts.
The majority of your prospects will be apprehensive of commenting or engaging with your content - they normally lurk.
There are lots of cheats to get reach, likes and comments including pods, slack communities, bots and engaging with irrelevant connections - they all work in boosting visibility, but might not get you business.
Hitting repost on your content 4-6 hours after your post can give the post a new lease of life.
Most of the impact you will make is from what people 'read between the lines' from your content and outreach.
Writing in short sentences makes your post easier to read.
Use emojis to draw attention to key points in your posts.
Check your privacy settings, some salespeople connect just to harvest your connections.
Insightful comments on other people’s posts can increase your visibility and attract followers....but it's a lot of work.
It's easier to sell marketing on social media than any other services, remember not all the guru’s advice is transferrable.
Stop writing your DMs like emails and you'll get better responses.
Allocate a set amount of time per day for LinkedIn. Write down what you will do during that period, this will prevent you from wasting time scrolling.
LinkedIn polls still work, but all success is in how you phrase the question.
Treat LinkedIn like a shop - you need a plan to make it successful
If you aren't getting results, get a coach who can help you achieve success.
Unfortunately, there is no easy win when it comes to LinkedIn or anything for that matter. Success comes from trying, testing and putting in the work.
These tips will give you a head start on making LinkedIn work for your business.
Subscribe to read ‘How to make your first £10k on LinkedIn’ below